Our founder Thomas has spent years crafting a daily yoga practice, including learning about Eastern traditions. This helped shape and guide which products we source, select and merchandise. This practice, along with the desire to do better, has become the ethos of Aum.

Aum is dedicated to spreading the word about slow fashion, sustainability for the planet, and healthy yoga and lifestyle initiatives. We apply the ancient tradition of Ahimsa or "do no harm” in relation to Mother Earth. By offering responsible and ethical products, we can help our customers reduce their footprint and make this world a better place for future generations.